35% of people would switch to a new brand if it were completely different.

58% of adults don’t trust a brand until they have seen ‘real world proof’ that it has kept its promises.

94% of people are more likely to be loyal to brands that are completely transparent.

56% of people would stay loyal to a brand for life if it was completely transparent.

73% of people would pay more for a product that was completely transparent.

Transparency is particularly important to millennial moms between the ages of 18 and 34, with 86% of this demographic claiming that transparency was important to them.

61% of people say that admitting mistakes was the highest form of transparency a business can display.

61% Admitting mistakes represents 61% of the main topics on how a brand should show transparency on social media.