7 Marketing Strategies for Ecommerce
It is impossible to succeed in e-commerce without using good marketing strategies. Here are six strategies for promoting your e-commerce presence:
1- Be on Social Media
Having active accounts on social media is essential for successful e-commerce.
Invest in building relevance on social media so that you reach more people who can consume your products in the future.
The social networks with the biggest audiences are Facebook and Instagram, but depending on which industry you operate in, LinkedIn, Pinterest and even Twitter can be great options.
For example: if you have a clothing store, in addition to using Facebook and Instagram to promote your brand, you can post on Pinterest, which is very visual and aesthetically driven.
2 – Invest in Influencer Marketing
This marketing strategy is based on using digital influencers to attract new people.
This practice has become so relevant that it became the subject of a study in the Harvard Business Review, the official blog of Harvard University.
Finding the right influencer to work with your brand can help you reach even more customers.
You should keep in mind that connecting your brand with relevant people brings you authority and hence more sales.
Micro-influencers, for example, can be a great way for small businesses to increase their digital presence without spending as much money.
3 – Make Ads
Relying on organic reach alone limits the number of people who will find you.
Using ads on platforms like Facebook, Instagram and Google is advantageous because you can reach a lot more people who are likely to engage with your ad.
Clever phrasing and quality photos should be used as a device to arouse the interest of the audience, making your marketing strategy more effective.
4 – Create Remarketing Campaigns
This marketing strategy helps you optimize the money that has been invested in paid media.
With remarketing, you can reach people who have had contact with your online store but for some reason did not make a purchase.
By showing an ad to this audience after they’ve left your website, you increase your chances of them returning and you making a sale.
You can use remarketing on Facebook or Google, for example, which identifies the user who visited your page or was interested in a product.
5 – Use Email Marketing
Although many people have already abandoned this strategy, email marketing still produces results in the e-commerce market.
Depending on the business segment, this strategy becomes more efficient for selling and advertising products than social networks.
With this tool, you can boost your sales and captivate your audience.
To do this, your emails must contain relevant and concise content. After all, no one likes receiving an unnecessary email (spam), right?
It’s important that you communicate information as concisely as possible. With everyone’s busy day-to-day schedules, no one has time to read lengthy text.
6 – Invest in SEO
If you already have a virtual store, blog or YouTube channel, this marketing strategy is right for you!
SEO is a way to optimize your content so that you appear among the top search engine results on Google.
The better placed you are in the rankings, the more hits you will have and the greater the chance of you making a sale.
The correct use of keywords, a responsive website, friendly URLs and quality content are some of the factors taken into account when evaluating SEO.
It is important to emphasize that this strategy works in the medium and long term, so with consistent use of techniques, your site will gradually have more organic visibility.
7 – Invest in online reputation
Increasing the number of reviews by using software like Review Alert. By increasing up to 50 reviews you automatically gain a real boost on SEO and start being more relevant on your location.
By Felipe Arruda – Marketing Strategist