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Facebook engagement 2019

Digital Marketing

6 basic steps to increase your fan page engagement

Facebook is free, and everyone can have a page for a business. However, to be successful with this media you need to start with some basic and best practices. Here are some important tips to improve your Fan Page engagement:

Company data

When creating a page for your company on Facebook, spend some time filling out the company information. This process will help the interested public identify with the business and follow the page. It is also important to show useful data such as phone and website.


By initiating the publications on the page, and inviting people to follow, it is very important to maintain interactivity, responding to comments from users and potential customers; as well as participating in groups related to its segment.

Facebook ads

Only organic publications do not provide greater page returns in terms of interaction. Therefore, investing in paid ads, directing the publications to the right consumer group will yield more expressive returns.

Right moments

There are a number of studies on the ideal date, time and frequency for Facebook posts, such as our post “How often should I publish on social media?”. So it’s worth analyzing these metrics and charting your own, based on the interactions in your posts, to then figure out the right time to approach the user.


It’s not because the page is on Facebook, that everyone will find it. Therefore, publicizing and making it popular is critical to the reachability, engagement, and success of the Fan Page of your online store. So, promote your page in every possible way.

Content by Felipe Arruda

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