3 reasons you can’t ignore customer reviews
The credibility of your brand is what will make people trust your company. Understand how to build that credibility, attract and retain your customers, and build a lasting relationship by creating advocates for your brand.
1 – Boosts SEO
Review scores are an important signal for Google. According to Moz, reviews make up 8.4% of all ranking factors. Your Google My Business listing is now considered essential for local search. It’s free to set up and is one of the best things you can do to improve local SEO visibility.
The more reviews you have on online review sites like Google, Yelp, and others, the greater the influence you will have on algorithms improving your position in organic search rankings. The recommendation is to obtain a management reviews software, to begin impacting reviews signals like review quantity, review velocity, and review diversity.
2 – Brings insights
Remember, if it’s 25 times more expensive to earn a new customer than to retain an existing one, you must keep up a greater effort every day to provide excellent service so as not to lose more clients. But when this happens, understand what has gone wrong through negative reviews and satisfaction surveys. We’ve made a Negative reviews guide in order to help you learn when you receive a negative one.
3 – Increases your brand’s trust
In a study made by Expert Voice, 92% of people said they trust the recommendations of other people, even ones they don’t know, over branded content. Reviews and testimonials will take your brand to the next level of trust.
- Provide valuable content to promote brand awareness
Content is king and its quality can do a lot for your business. On the iconic and viral Dove’s campaign “Dove Real Beauty Sketches”, they used arguments related to their business and products without mentioning any product, they just finish the video with Dove’s logo. With 68,414,083 views and 10,066 Comments, this campaign won several awards. Showing that when we bring value to the customer through content, we gain positive feedbacks, increase brand confidence and remembrance.
By Felipe Arruda